Edmund Sorrell
Creative Direction | Spatial Design
Visceral spaces designed with intent.
I create brand spaces, exhibitions and live events built around one unforgettable moment — the thing people feel the instant they step inside.
Accenture Ideas for Change
Employee-submitted ideas activate choreographed motion across a phyllotaxis-based array of acrylic hemispheres.
New York · Creative DirectorT-Mobile 5G & Me
A sequence of spatial zones translating 5G into applied, real-world contexts—from urban infrastructure to rural landscapes.
Bellevue · Creative DirectorPepsi Champions League Final
A participatory fan zone pavilion built on immersive, movement-driven interaction and collective fan engagement.
Kyiv · Creative LeadIntel CEC Santa Clara
A sequenced customer experience center moving from personal onboarding to collaborative solution-building.
Santa Clara · Creative DirectorNissan Global Motor Show Experiences
An inward-facing amphitheater and continuous overhead halo, unifying product presentation across markets.
Global · Creative LeadGoogle G Suite & Hardware Showcases
Two modular exhibits, each structured around a distinct spatial system aligned to product narrative.
San Francisco · Creative Director
Translating complexity into clear, structured experiences shaped by narrative and audience behavior.
Narrative
Every space starts from a story: what the audience should understand, and in what order.
Spatial systems
Zones, sequence and hierarchy organized as a system that can scale, or repeat across markets.
Audience behavior
Designed around how people move, gather and interact, from personal onboarding to collective moments.